Can you tell us about your inspiration behind your KK intl. exclusive design?
This design was such a fun project to work on. I don't usually design anything outside of Ugmonk but this collaboration couldn't have been a better fit. The phrase “Behind Every Product is a Person” really struck a chord with me personally as a maker and designer and I wanted to place the main emphasis on the word “person.” I started by sketching out a variety of styles and different layouts until I landed on the final design that you see here. I wanted to integrate some of my organic hand-drawn script and with the clean typeface to a bring a smooth flow and clearly communicate the message behind the campaign. I'm really pumped with how the final design turned out.
Your aesthetic is distinctly minimal. How do you prevent yourself from over-designing?
Simple is hard, much harder than it looks. I've always been drawn to simplicity and a minimalist aesthetic. Not only is it visually appealing but there's something about the restraint and pureness of simplicity that I really connect with. It's much easier to add to the clutter to hide inconsistencies but stripping things down to their essentials means all of the subtle details need to be on point. It's been fun to evolve and refine the Ugmonk aesthetic over the years but still keeping it very true to the same bold simplicity that I started with.
What does #knowwhomadeit mean to you?
We live in a culture that’s quick to consume whatever is the cheapest, fastest, and newest. Rarely do we stop to think about who actually spent time to make the things that we use and enjoy every day. Whether it's a craftsman in another country or a chef at a local restaurant, there are real people behind everything and I'm excited about the #knowwhomadeit campaign because it highlights those people. Being a maker myself has caused me to consider which products I purchase and think more about the where and how they were made. I've been a fan long-time fan of Krochet Kids intl. and their transparency about how their products are made is what initially drew me in.