The 2012
Annual Report

5 years and counting

It has now been 5 years since we took our initial trip to Uganda with bags stuffed full of yarn and overflowing with hopeful excitement. At that point we would have had no way of guessing where we’d be half a decade later, nor would we have wanted to know. Every step of the way has been nothing short of an amazing journey. It has been characterized by our ability to learn, our opportunity to teach, and the wherewithal of our community.

We are proud to stand 5 years later with a further confidence in our vision and more clarity in our impact than ever before. We are consistently humbled by our supporters who have been by our side since the beginning.

Keep scrolling to relive our historic 5th year as an organization

The Categories

Product

Community

Financials

Media

Social

Impact

FEATURE:
THE NEW YORK TIMES

Throughout the year we were honored to have the support of individuals and organizations to help share our story. Our founders even found their way onto the pages of the New York Times style magazine.

kkin.tl/nyt_int
Other Press

More Women
Hired in Peru

We continued to expand our reach and infrastructure at Krochet Kids Peru to better serve the individuals we work with.

Most Popular Styles

From Our Spring/Summer 2012 Collection

What We Carry

In line with our Spring/Summer collection we launched a campaign that brought attention to the items of significance in our lives - 'WHAT WE CARRY'. We interviewed KKi advocates around the the globe, as well as the beneficiaries who make our products, to find out which products were the favorites to wear and make.

kkin.tl/what-we-carry

More Women Start Businesses in Uganda

Our goal is to equip individuals with the tools, resources, and knowledge to EMPOWER them to take care of their family both now and in the future. Women in Uganda are creating jobs and supplemental income for their families through the businesses they are starting. They are changing the face of Northern Uganda.

Vans Shoes Collaboration

We worked in collaboration with our friends at Vans to create a limited-edition, completely one-of-a-kind shoe. 'the Bixie' featured a crocheted outer panel from our amazing beneficiaries in Uganda, accompanied by the signature of the woman who made them.

A LOOK BEHIND THE SCENES: UGANDA

Summer Events Tour

Map

INTERN FACTS

People get involved at all kinds of levels with our organization, but perhaps one of our favorite are interns. They commit to volunteering with the organization full-time in the US, Uganda, and Peru – selflessly helping us to empower more people to rise above poverty and spread the word about our work.

  • Interns in 2012:
  • 25 in the U.S.
  • 9 in Uganda
  • 3 in Peru
  • Interns in 2012:
  • Shipped 8,698 Online Orders
  • To Date:
  • 78 Interns have lived in the Intern House
  • Interns in 2012:
  • Performed the first ever KKI Flash Dance

10 Of Our Favorite Thank Yous

We invite our supporters to partner with us in empowerment by writing notes of gratitude and encouragement to the individuals who made their KKi products. These words leave a lasting impact and help build confidence in our beneficiaries

"2,096 THANK YOU NOTES WERE WRITTEN TO WOMEN IN UGANDA AND PERU IN 2012."

Hey Auma,
So, I buy this hat. At first I bought it because I love hats and this one was rather cute. On the way to the counter at Nordstrom’s I noticed all the tags and branding and think to myself, this is a lot of fanciness of a knit hat. Then there it was, a hand written name on the inside and an opportunity to make some acquaintance with the person responsible for its beauty. That gave me goosebumps. What a wonderful idea. Not only is this hat the vehicle to change the life of the person who made it. It’s also a vehicle to introduce me to the life of a person across the world making beautiful things I take for granted. This purchase inspired me and I pray your life is positively affected by the graciousness of your consumers.

- Denin

Dear Eliza,
Thank you so much for my beautiful eisley hat! The things I read about you and how your life has drastically improved are so very inspiring to me. I’m so happy that you are able to be in a wonderful organization like Krochet Kids. Your kids must be very proud of you, seeing that I am and I don’t even personally know you. I hope all your dreams come true and that your children will go tot High School and eventually go back to your family in Puno. I know that you too have succeeded in life. I will think of you every time I wear my hat. Thank you so much and God bless. Sincerely,

Serina Molano

Dear Winny,
I am so happy after reading this wonderful story. With you and I having so much in common I feel as if this hat almost picked me. I would like to thank you from the bottom of my heart for the beautifully handcrafted hat. As a student myself I wish your siblings the best in their school and future endeavors. Keep being a great sister and I think without a doubt that your dream of owning land and having a house will happen! Thank you for being an inspiration and I hope to turn more of my friends onto your craftsmanship and the stories of the others you work with.

Lakareber Catherine,
I just received my hat in the mail, and I absolutely adore it! You did a really lovely job. I like it so much, I put it on and wore it immediately! :) As I sit here now, it is amazing to me that I am touching the same yarn that was in your hands probably not long ago. Over space and time, we are connected in a small way; and it humbles me and warms my heart tremendously.I pray God blesses you abundantly beyond anything you could have ever imagined; and I hope you are soon able to purchase that plot of land you desire. May the cup of your life overflow with all of God’s greatest blessings and gifts. Love and (((HUGS))),

*mandie*

Hi Owacgiu Sharon, I received the hat (5207.5) you made and I want to say thank you for making this beautiful piece. It brought tears to my eyes when I saw your signature and to hold such a piece in my own hands, made with the hands of your own, makes me feel a part of your life. I will cherish it always and wish you and your family much love and lots of hugs!!! You and the other woman are an inspiration to us all and I take pride in wearing your hat in honor of you!!

Love Maria

Adele! I have never been so grateful for a gift in my life! Out of all the things I got for my birthday and Christmas this was the best gift because it was the most meaningful. I am spreading the story to anyone that will listen. I wear the hat everyday, I have a krochet kids tag on my bag and a sticker on my longboard. I wish the best for you and I truly believe in karma. I believe that if you out good in you get good out. Keep doing what your doing. Life isn’t about changing the world, its about the impact that you leave on every person you encounter. Your story is an inspiration.
Thank you

- Thomas Drover

Dear Ericka,
Today I received my white scarf that you made. I wanted to thank you personally for this scarf! It is beautiful and I can’t wait for it to get colder so I can wear it everyday! Your job and work truly inspires me and I am blessed to have received this scarf. You are someone that many can look up to and admire and you should feel honored. You are changing our lives as well with your outstanding determination and faith. I am blessed to have had this opportunity to write this letter. Thank you to you and your family. I hope as the days go by that you can remember how happy you made a young college student. Thank you again and God Bless. God has many adventures in store for you and this is just the beginning. Remember wherever you are, that he may always be with you, through fear, challenges, and during your strengths. He loves you and your family. God Bless all of you for your gift you made me and all the work you do. Have a great day! Thank you!

- Jessika Zachary

Hi Ana,
I love my Riley hat. Thank you for the care you put into it. Keep up the hard work. I hope that all of your dreams do come true as a result of it.
(I like spending time in parks, too!)

- John

Dear Grace,
I cannot thank you enough for the beautiful hat. I know that you’ve probably made many of these beanies, but when I wear it I feel as if it is one out of a million. It is wonderfully made and I wear it with pride knowing that you made it with your precious time and skills. You truly have a talent and you are going to go far, I know this is merely the beginning for you. Your children are so incredibly fortunate to have you as a mother and will without a doubt have a better future thanks to you. I wish the best for you and your family. Best of luck for your business, it will thrive!

- Taylor

Key Retail Partners

We work with great retail partners around the country (and world) to help us thoughtfully tell our story to their communities in relevant ways. Thank you retailers!

Additional Retailers

  • 5 Pound Apparel
  • 7th Street Surf Shop
  • Active Rideshop
  • Adrenaline
  • Altar'd State
  • Amara Boutique
  • American Threads
  • Andrew Christian
  • Animal House
  • AOSA Project
  • Artillery
  • Barnes & Noble: Boston University
  • Be Good Clothing
  • Berklee College of Music
  • Betty's Devine
  • Biasa Rose
  • Billy's Boardshop
  • Boards-N-Motion
  • Bonita
  • Botany's Desire
  • Brass Ranch
  • C'est La Vie
  • Cellular Skate
  • Changes
  • Charyli
  • Christopher Gathright
  • Community
  • Concepts
  • Convergence
  • Backyard Vineyard
  • Deer Lovely
  • DenM
  • Design Alternatives
  • Doug's Sports
  • EastWest Clothing
  • Emerald City
  • Esteem Surf Co.
  • Even Sisters
  • Evolve Movement
  • Fab.com
  • Flying Point Surf Shop
  • Forks outfitters
  • Four Starrs boutique
  • Frances
  • Geiger's
  • Good Stock Boutique
  • Goods
  • Grace & Green
  • Hansens
  • High Gear Cyclery
  • Horseshoe
  • Huntington Surf & Sport
  • Inlet Outlet
  • Jack's Surfboards
  • JMR Chalk Garden
  • Joy-Per's
  • Kahuna Surf
  • Kalifornia Jen Bar
  • Keep A Breast
  • Kilns
  • Kismet
  • Kitson
  • Klik Skate Shop
  • Koto
  • Lacy's Fashion Boutique
  • Liquid Dreams
  • Lorla's
  • Loserkids
  • Lost Boardroom
  • Lucca
  • Mainland Skate & Surf
  • Maui Nix
  • Mel's Nursery
  • Moo Venice
  • Mustache
  • Newberry Comics
  • Nordstrom
  • Pacific Wave
  • Philanthropy
  • Piece Unique
  • Primo Outdoor
  • Primrose Hill
  • Principessa
  • Pump House Surf Co.
  • R & D Hipster Emporium
  • Raised by Wolves
  • Red E Surf
  • Roxy Vail
  • Rudy's Barbershop
  • Sage Brush Traders
  • Sam's Outdoor Fitters
  • Savvy
  • Savvy on State
  • Seed People's Market
  • Service Station
  • Share & Do Good
  • Shoo
  • Shop Good
  • Show & Tell
  • Simmins College Bookstore
  • Slash
  • Sock Shop & Shoe Co.
  • SouthCoast
  • Sporthaus
  • Stash
  • Studio 1220
  • Sun Diego
  • Sway
  • Synergy
  • T's Accessories
  • The Beach House
  • The Denim Bar
  • Treasures
  • Tu-L
  • Two Old Hippies
  • U.S. Outdoor
  • UC Irvine
  • Underground
  • Unity
  • University Bookstore (UW)
  • Urban Girl
  • Urban Gypsies
  • Utility
  • Val Surf
  • Vanilla
  • Vogue Boutique
  • Water Brother inc.
  • Wavelines
  • Wetsand Surf Shop
  • Yale Book Store

Most Popular Instagram Photos

From USA
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From Peru
Instagram Peru Instagram Peru Instagram Peru
From Uganda
Uganda Peru Uganda Peru Uganda Peru

1 YEAR ANNIVERSARY FOR KKPERU

Krochet Kids Peru celebrated its one-year anniversary in September 2012! We are so proud of how our team navigated its first full year of operation. Both the product and impact created at our program location in Lima was evident and we can't wait to see this continue to grow with your support.

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Kid President Video

A goal of our organization, as well as a staff value, is to infuse fun into our work and encourage others to do the same. We hope to show the world that it's possible to have great impact while having fun. It takes both. Our friend the Kid President helped us drive this point home.

KKUGANDA TOUR

Take a look inside the compound at Krochet Kids Uganda and meet some of the people behind your favorite products.

Popup Shop in NYC

We launched our first East Coast pop-up shop during the holiday season. We partnered with Rudy's Barbershop to host a unique shopping experience at their space in the heart of Manhattan.

Rudy's

Mentoring and Metrics

We holistically invest in people so they can be the ones to have a direct impact on their families and community. Our beneficiaries impact so many more lives as a result of their hard work and education.

They earn 2.5x the income they earned before entering our programs & their savings levels are 20x greater than pre-program levels. This enables them to:

  1. 1. Provide clean water and sanitation facilities for their families.

  2. 2. Start businesses and create jobs.

  3. 3. Put their children and family members through school.

TYPES OF BUSINESSES STARTED

Uganda Business Stats

Amercian Giving Awards

This still gives us chills… in December 2012 we won a $500K grant from the American Giving Awards sponsored by Chase Bank. We were humbled by the amazing support we received in this competition, and it helped remind us of the incredible community of people that make our work possible.

This is how you helped make this happen in just 10 days using Facebook & Twitter:

5,400

PEOPLE SPREADING THE WORD

10,400

SHARES ON FACEBOOK & TWITTER

3.5M

SOCIAL MEDIA IMPRESSIONS

Read the "Thank You"
Blog Post:

kkin.tl/aga

2012 Financials

Statement of Financial Position

2011

2012

ASSETS
Current Assets
Cash
622,829 444,641
Accounts Receivable
418,695 871,659
Inventory
288,146 266,278
Fixed Assets
12,359 14,461
TOTAL ASSETS
1,342,029
1,597,039
LIABILITIES & EQUITY
Current Liabilities
Accounts Payable
109,218 99,618
Line of Credit
- 240,000
Other Current Liabilities
5,501 53,962
Equity
1,227,310 1,203,459
TOTAL LIABILITIES & EQUITY
1,342,029
1,597,039





Statement of Activities

INCOME
Product Sales
1,974,193 86% 1,511,763 65%
Donations
314,388 14% 268,094 11%
Grants
- 500,000 21%
Misc. Income
27 56,006 2%
TOTAL INCOME
2,288,608
2,335,863
EXPENSE
Uganda Program Operations
280,904 20% 320,983 14%
Peru Program Operations
78,506 6% 311,465 13%
Beneficiary Wages/Production
575,896 41% 840,149 36%
Product Distribution USA
298,044 21% 627,693 27%
TOTAL PROGRAM EXPENSE
1,233,350
88%
2,100,290
89%
Administration
151,002 11% 240,689 10%
Fundraising
12,159 1% 18,700 1%
TOTAL EXPENSE
1,396,511
2,359,679
CHANGE IN NET ASSETS
892,097
(23,816)
NET ASSETS : BEGINNING OF YEAR
390,005
1,227,310
NET ASSETS : END OF YEAR
1,282,102
1,203,494