Queen T’s Picks

Our head designer goes by many names: Cristina, Tina, “T”, and Queen T. She’s an incredible talent, and has a keen eye for design and each product we make begins with a sketch of her pencil.

View Full Post

Let’s Go Somewhere

Whether you’re spending the day forging a new path in the great outdoors or discovering a new town, make sure you’re up for anything with our favorite pieces for a successful day trip.

View Full Post

In Staycation Mode

staycation style

The warming weather encourages us to leave our windows ajar, greet sunny skies, and choose the pieces that can adapt to the day’s activities (or lack thereof!). Each product in our collection is not only one you’ll feel comfortable in, but you can feel confident about.

View Full Post

Father’s Day Gift Guide

Father's Day Gifts

While Dad taught us essentials like how to ride a bike, he also was always there with a few words of wisdom. One of our favorite lessons from Dad is “quality over quantity,” and that is something we put into everything we do. We’re raising the standard on basics like essential men’s tees, beanies, tanks, and more by creating products with a purpose.

View Full Post

New Arrivals for Children

SU15_Blog_Banner_Childrens_Fox

Our Children’s collection is one of our favorite categories of product we make and sell. Yes, a primary reason for this is how adorable it is. Have you see our Animal hats?! What’s even more exciting is the opportunity these products create…

View Full Post

Retailer Spotlight: South Coast Wahines

IMG_8304

Since 1974, they’ve solidified their place on the boardwalks as one of the city’s go-to surf shops. With the opening of their Wahines stores in Pacific Beach and Ocean Beach, they’ve created a vibrant community hub for SD girls to hang out and shop, join their surf teams, and lead the charge for the next great wave. We’re proud to partner with this awesome retailer to bring our products to the San Diego beach community.

View Full Post

Which Way Is The Beach?

Beach Bound Collection_Blog_Banner

There is nothing worse than getting to the beach, getting settled in, and then realizing you forgot some necessary item in the trunk of your car, or (even worse) at your house. Avoid that sinking feeling this summer by being ready.

View Full Post

All-New, All-Purpose Bag

the Ryder_Blog_Banner

‘the Ryder’ is the newest inductee into our bag collection, and its timing couldn’t be better. Its durable and weather-resistant material will serve you well in your everyday routine as you head to the gym, or for your weekend trips to the beach.

View Full Post

Tank Tops Back In-Stock!

051115_Blog_Header

The warmer weather beckons change. It calls us outdoors and encourages our adventurous spirit to long for new places. The warmer temperatures allow us to be unencumbered as we lose the need for heavy layers and full suitcases.

View Full Post

SUMMER 2015 Collection

SU15_Blog_Banner2

Quality Over Quantity We live in a world that is obsessed with MORE. We amass things, friends and influence as if they are all in scarce supply. In school we are taught that the goal is to make good money, to climb the corporate ladder, and to scale our businesses as fast as possible. This, however, is the mentality that disconnects us from the things that matter. In our pursuit to gain more, we overstep healthy boundaries, overlook meaningful friendships, and leave a trail of brokenness in our wake. We look for as many shortsighted and surface level connections to…

View Full Post