FALL 2015 Collection

Layer up with our latest accessories or long sleeve apparel to fully embrace the autumnal season. These latest pieces continue to showcase the abilities of our beneficiaries as they move towards their independent futures. Shop the collection and get equipped to start the season ready to cultivate change.

View Full Post

Setting A New Standard For Apparel

the Standard Tee Womens

We live in a world where we view our clothing as dispensable. We rarely ever begin to think about how that item was made, or the person who skillfully stitched each seem. The global fashion industry has trained us to shop the latest trends, at the lowest price possible, period. We want to change this.

View Full Post

Queen T’s Picks

Our head designer goes by many names: Cristina, Tina, “T”, and Queen T. She’s an incredible talent, and has a keen eye for design and each product we make begins with a sketch of her pencil.

View Full Post

Let’s Go Somewhere

Whether you’re spending the day forging a new path in the great outdoors or discovering a new town, make sure you’re up for anything with our favorite pieces for a successful day trip.

View Full Post

In Staycation Mode

staycation style

The warming weather encourages us to leave our windows ajar, greet sunny skies, and choose the pieces that can adapt to the day’s activities (or lack thereof!). Each product in our collection is not only one you’ll feel comfortable in, but you can feel confident about.

View Full Post

Father’s Day Gift Guide

Father's Day Gifts

While Dad taught us essentials like how to ride a bike, he also was always there with a few words of wisdom. One of our favorite lessons from Dad is “quality over quantity,” and that is something we put into everything we do. We’re raising the standard on basics like essential men’s tees, beanies, tanks, and more by creating products with a purpose.

View Full Post

New Arrivals for Children


Our Children’s collection is one of our favorite categories of product we make and sell. Yes, a primary reason for this is how adorable it is. Have you see our Animal hats?! What’s even more exciting is the opportunity these products create…

View Full Post

Retailer Spotlight: South Coast Wahines


Since 1974, they’ve solidified their place on the boardwalks as one of the city’s go-to surf shops. With the opening of their Wahines stores in Pacific Beach and Ocean Beach, they’ve created a vibrant community hub for SD girls to hang out and shop, join their surf teams, and lead the charge for the next great wave. We’re proud to partner with this awesome retailer to bring our products to the San Diego beach community.

View Full Post

Which Way Is The Beach?

Beach Bound Collection_Blog_Banner

There is nothing worse than getting to the beach, getting settled in, and then realizing you forgot some necessary item in the trunk of your car, or (even worse) at your house. Avoid that sinking feeling this summer by being ready.

View Full Post

All-New, All-Purpose Bag

the Ryder_Blog_Banner

‘the Ryder’ is the newest inductee into our bag collection, and its timing couldn’t be better. Its durable and weather-resistant material will serve you well in your everyday routine as you head to the gym, or for your weekend trips to the beach.

View Full Post