Category Archives: In The News

COMPLEX Magazine

04.06.2012

COMPLEX magazine – April 2012

COMPLEX named Krochet Kids intl. one of the ten best things at Aspen Fashion Week 2012! We had a great time at Aspen Fashion Week and we’re so excited and thankful to be a part of this amazing list.

An excerpt from the post:

“More importantly, they also believe in the potential of creating sustainable economic development programs and supporting holistic growth in communities within developing nations. That’s why many of their products are handmade in places like Uganda and Peru, and not only look great, but promote social change via responsible, ethical commerce.”

CHECK OUT THE FULL LIST HERE

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NY Times: T Magazine

03.16.2012

T Magazine – Asked & Answered

T – the New York Times Style Magazine – recently came and did a photo shoot with our co-founders for a featured called Style to a T. If you would like to view a hard copy version of the feature you can pick up the Sunday edition of the New York Times this weekend (March 18th).

In the meantime, check out this article of Kohl, Travis, and Stewart sharing the Krochet Kids intl. story. And check out their outfits (hint: the theme for the shoot was ‘safari’). It was a little outside their personal style, but do you like the look?

VIEW THE ENTIRE ‘ASKED & ANSWERED’ ARTICLE ON T MAGAZINE

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Posted Under: In The Newskrochet kids, styled to a t, t magazine

Crochet Today

03.03.2012

Crochet Today magazine- March 2012

Thanks to the awesome people at Crochet Today for featuring the story of Krochet Kids intl. in their March issue. We love the support we receive from the crafting community and we’re even more excited that people around the globe are united through crocheting.

Here’s a short excerpt from the article:

“More than 150 women in Uganda are putting the money they’ve earned crocheting caps toward achieving larger goals. They’ve bought land, raised livestock, opened general stores, and started other small businesses.”

(cover)

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SIMA Image Awards Nomination

02.07.2012

We’re so honored to have the Volcom x Krochet Kids collaboration beanie nominated for SIMA Image Awards’ Accessory Product of the Year — the SIMA awards highlight the year’s best in the surf industry.

We love working with Volcom to create fashionable products AND involve them in our mission to empower people to rise above poverty.

For more info check out Transworld Business’ article on the SIMA Awards or the SIMA Awards Website.

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The New York Times Online

01.22.2012

The New York Times- January 20, 2012

We were recently mentioned in the NY Times media blog for our commercial with Bing. Our story (including everyone that has made our story possible – YOU) is helping people take action.

Excerpt from the article:

The change in the Bing campaign was prompted by the positive reaction to spots that ran online and on television in the fall, which told the story of a charitable organization, known as Krochet Kids, run by young men.

‘Gen Y is a generation of doers,’ said Rob Palmer, executive creative director at the Portland, Ore., office of Razorfish, part of the Publicis Groupe, which became the Bing creative agency of record about a year ago after working on digital assignments for the brand.

That led to a decision to portray Bing as ‘a search engine for doing things,’ he added, a more proactive presentation than a decision aid.

The style of the Krochet Kids ads will permeate the new campaign, Mr. Palmer said, which will be about ‘real people doing inspiring, cool things and inspiring other real people to do inspiring, cool things.’

VIEW THE FULL ARTICLE ONLINE HERE

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Posted Under: In The News